Grinch x Forever 21
A festive and glorious collaboration of iconic retailer Forever 21; together with the Product Development and Marketing teams at Universal Studios, along with the brilliant creatives at Illumination Entertainment. With the apparel collection taking center stage; this was very much a cross functional team effort with many talented hands on deck. My role was art direction of the collection and to manage / assist the design wherever needed.
![](https://christavo.com/wp-content/uploads/2022/08/F21_Grinch_lowres-1-1-1024x591.png)
![](https://christavo.com/wp-content/uploads/2022/08/GRCH_dig_v2.gif)
Apparel Collection
Custom Animation
30 second animation for Times Square Jumbotron & social media. This ran simultaneously with the 360 Grinch Theatrical campaign also in Times Square, for the months of November & December.
Organic Celebrity Social Media Endorsements
![](https://christavo.com/wp-content/uploads/2022/08/Grinch_Swae-758x1024.png)
![](https://christavo.com/wp-content/uploads/2022/08/Grinch_Becks-758x1024.png)
In-store signage and build out assets
![](https://christavo.com/wp-content/uploads/2022/08/GRCH_psign.gif)
Hardlines Product Development
![](https://christavo.com/wp-content/uploads/2022/08/ChrisCarr_3D_Baby_grinch-1024x768-1.jpg)
Times Square Activation Live
![](https://christavo.com/wp-content/uploads/2022/08/GRCH_tsq.gif)