Grinch x Forever 21
A festive and glorious collaboration of iconic retailer Forever 21; together with the Product Development and Marketing teams at Universal Studios, along with the brilliant creatives at Illumination Entertainment. With the apparel collection taking center stage; this was very much a cross functional team effort with many talented hands on deck. My role was art direction of the collection and to manage / assist the design wherever needed.
Apparel Collection
Custom Animation
30 second animation for Times Square Jumbotron & social media. This ran simultaneously with the 360 Grinch Theatrical campaign also in Times Square, for the months of November & December.
Organic Celebrity Social Media Endorsements
In-store signage and build out assets
Hardlines Product Development
Times Square Activation Live
